''Weekly Toyo Keizai'' ( is a weekly business and finance magazine published in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

, Japan. Founded in 1895 it is one of the earliest business publications in the country.

History and profile

The magazine was established in 1895 under the name ''Toyo Keizai Shimpo''. The magazine modelled on the British business magazine ''

The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...

''. ''Weekly Toyo Keizai'' is part of the Toyo Keizai Corporation, and its publisher is Toyo Keizai Shinposha. The magazine has its headquarters in Tokyo. ''Weekly Toyo Keizai'' targets

business executives An executive officer is a person who is principally responsible for leading all or part of an organization, although the exact nature of the role varies depending on the organization. In many militaries and police forces, an executive officer, o ...

businesspeople A businessperson, businessman, or businesswoman is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial or industrial) for the ...

, business analysts and

investors An investor is a person who allocates financial capital with the expectation of a future return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some species of property. Type ...

. In May 1934 the English edition of the magazine, ''The Oriental Economist'', was launched. It became a significant reference point for those who would like to be informed about the

economy of Japan The economy of Japan is a highly developed social market economy, often referred to as an East Asian model. It is the third-largest in the world by nominal GDP and the fourth-largest by purchasing power parity (PPP). It is the world's secon ...

. ''The Oriental Economist'' was published monthly until January 1946 when the

Supreme Commander for the Allied Powers was the title held by General Douglas MacArthur during the United States-led Allied occupation of Japan following World War II. It issued SCAP Directives (alias SCAPIN, SCAP Index Number) to the Japanese government, aiming to suppress its "milit ...

demanded that it should be published on a weekly basis. Its frequency was switched to monthly in August 1952, and ''The Oriental Economist'' folded in 1986. It was restarted as a website in October 2015.

Circulation

The magazine sold 108,161 copies in 2006. In 2013 the circulation of ''Weekly Toyo Keizai'' was 62,950 copies. It was 61,411 copies in 2014 and 64,185 in 2015.

References

External links

Official website
{{DEFAULTSORT:Weekly Toyo Keizai 1895 establishments in Japan Business magazines published in Japan Magazines established in 1895 Magazines published in Tokyo Monthly magazines published in Japan Weekly magazines published in Japan